Although we primarily create motion graphics based commercials, they’re fast becoming second on our most popular list. The back-to-basics idea of taking a new or baffling concept and explaining it simply using paper cut-out characters and a casual, friendly voice-over just seems to connect to a very broad audience.
As a marketing tool, they’re amazingly effective. One of the biggest issues with using video to sell your product (especially on the web) is fighting to keep the viewers interest. In today’s world, peoples attention spans are getting ever shorter. We’re used to 15 – 30 second commercials on TV – we want everything condensed into a few seconds. A lot of customers ask for 5-10 minute videos and to be honest, people will not stick around to watch it. It’s an advertisement, not a show and thus, peoples minds wander or they start browsing elsewhere. The average attention span of someone watching even the most entertaining web video is 3-5 minutes. 30-90 seconds is ideal but sometimes, to get your product across, you need at least 3 minutes. What the handcrafted approach does is give the viewer something fun and humorous that they’re not used to seeing. Everything on TV is high-end motion graphics, explosions, giant 3D text and 60 seconds of dialogue delivered in 20. The handcrafted approach is a breath of fresh air. I don’t know of many things that will keep an internet viewer watching till the end of the video as effectively as they do.
We script, illustrate, film, narrate and edit the whole video from start to finish. You can come to us with nothing but a product or service and we’ll do all the hard work and provide you with a video to give your business a marketing boost.
