This was more of a result of ‘messing around’. It started out that I was going to use the NYC footage to add in a huge LMM logo and composite it in such a way that it looked like it was part of the shot that the car was driving past. Then I realized that timelapse footage was a terrible choice for this approach. I was making a fuzzy little character in C4D and then kind of spent an hour messing with forces and wind and somehow ended up with this odd little ident.
We had a series of voice-overs recorded by Bob Taylor for these clips…we had him say the most absurd lines (we were inspired by the Worldwide Pants clips at the end of Letterman). You can hire Bob for your personal projects by visiting his website. We altered the previous ‘Fuzzy’ stinger to use one of his VO’s too (below).